DENSO supports a variety of races, including Hisashi Tajima in the All Japan Motorcross Championship, and Keiji Nakamura in the All Japan Drag Race Championship. DENSO’s sponsorships extend into North America, including:
NASCAR Automotive Licensing
Starting in 2006, DENSO maintained an exclusive, multi-year Automotive Licensing program agreement with the National Association for Stock Car Auto Racing (NASCAR) for our fuel pump products. This agreement allowed DENSO’s fuel pump product line to carry the prestigious NASCAR Performance® brand on our entire line of First Time Fit® Fuel Pumps, including advertising, marketing materials, and packaging.
NASCAR Spring Cup and NASCAR Craftsman Truck Series
Beginning in 2006, DENSO entered into a multi-year agreement to serve as a contingency sponsor for the NASCAR Sprint Cup and NASCAR Craftsman Truck Series. In 2008, the DENSO corporate logo was prominently displayed on the front fenders of all team race vehicles and show cars. In return, DENSO provided prize money for the top three finishers of each race, provided they have the DENSO logo on their car.