― July 25-27 race represents PowerEdge’s first foray into motorsports –
LONG BEACH, Calif. – PowerEdge, a brand of DENSO Products and Services Americas, Inc. specializing in high-quality, competitively priced commercial and heavy-duty aftermarket products, will make its debut on the auto racing circuit as the presenting sponsor of the 37th annual DENSO NHRA Sonoma Nationals. The July 25-27 race in Northern California’s scenic wine country is the 12th of 20 weekend events that make up the 2025 NHRA Mission Foods Drag Racing Series season.
“We are thrilled to sponsor the Sonoma Nationals and showcase our PowerEdge brand of starters, alternators and diesel aftertreatment products for medium and heavy-duty vehicles,” said Jose Ramirez, senior manager of sales. “The NHRA fanbase is passionate about automotive quality and performance. We design and build PowerEdge products with the same passion.”
PowerEdge products are built to meet and exceed the increased electrical demands and emissions control requirements of today’s heavy-duty trucking industry. NHRA fans will have multiple opportunities to learn about and purchase PowerEdge products, including at Nitro Alley where PowerEdge aftermarket medium- and heavy-duty starters, heavy-duty alternators, and heavy-duty diesel particulate filters and diesel oxidation catalysts for buses, trucks and other commercial and industrial vehicles will be on display at the PowerEdge booth.
A trademark of DENSO Products and Services Americas, PowerEdge is building on DENSO’s long-standing tradition of supporting world-class auto racing by sponsoring the Sonoma Nationals. For more than half a century, DENSO has sponsored professional motorsports, including NHRA, NASCAR, Formula One, World Rally Championship and Super GT races. PowerEdge components are among DENSO’s precision original equipment and replacement auto parts that motorists depend on every day to keep people and cargo moving safely and efficiently at an affordable price. For more information on PowerEdge, visit www.PowerEdgeProducts.com
About PowerEdge
PowerEdge® is a value-driven line of high quality and durable aftermarket products, designed to deliver performance, and reliability. Backed by the sales, service, and logistics support of DENSO Products and Services Americas, Inc.—DENSO’s North American aftermarket headquarters in Long Beach, California—PowerEdge brings trusted quality at a competitive price. For more information, visit https://www.poweredgeproducts.com.
About DENSO
Globally headquartered in Kariya, Japan, DENSO is a $47.2 billion leading mobility supplier that develops advanced technology and components for nearly every vehicle make and model on the road today. With manufacturing at its core, DENSO invests in around 180 facilities worldwide to provide opportunities for rewarding careers and to produce cutting-edge electrification, powertrain, thermal and mobility electronics products, among others, that change how the world moves. In developing such solutions, the company’s 162,000 global employees are paving the way to a mobility future that improves lives, eliminates traffic accidents, and preserves the environment. DENSO spent around 7.7 percent of its global consolidated sales on research and development in the fiscal year ending March 31, 2024. For more information about DENSO’s operations worldwide, visit www.denso.com/global.
In North America, DENSO is headquartered in Southfield, Michigan, and employs 27,000+ engineers, researchers, and skilled workers across nearly 50 sites in the U.S, Canada and Mexico. In the United States alone, DENSO employs 17,500+ employees across 14 states (and the District of Columbia) at 41 sites. In the fiscal year ending March 31, 2024, DENSO in North America generated $11.7 billion in consolidated sales. DENSO is committed to advancing diversity and inclusion inside the company and beyond – a principle that brings together unique perspectives, bolsters innovation and pushes DENSO forward. To learn more about DENSO operations in the region and to review current career opportunities, please visit www.denso.com/us-ca/en/.